About Invenire

Who We Are

Invenire is the Latin word for discover, which is an accurate description of what our coaching philosophy is all about. For our clients, it is a journey to discover their true purpose in life and what is most important to them. Invenire Leadership Coaching is an executive coaching firm founded by Joe Cruz that specializes in leadership development, career transition and team building. Our focus is on helping clients discover their own path by asking deep, thoughtful and impactful questions so that they can find the answers within themselves. We refer to our coaching platform as Discover Coaching which reflects our core principles. We also utilize both Gallup’s Strengths-Based Coaching and iPEC’s Energy Leadership extensively in our coaching process.


Strengths-Based Coaching

Strengths-Based Coaching is a unique approach that offers a direct path to personal growth, which focuses on building upon an individual’s strengths rather than on correcting one’s weaknesses resulting in improved performance, greater self-confidence and an overall sense of fulfillment.

Energy Leadership Coaching

Energy Leadership Coaching is the process through which our clients learn to better manage their emotions, thoughts and actions resulting in more effective leadership, improved interactions with others and the ability to shift from destructive catabolic (negative) energy to constructive anabolic (positive) energy.


Benefits of Our Coaching

  • Improved leadership skills.
  • Leads to positive change that can enhance career opportunities.
  • Utilize strengths more effectively resulting in higher performance.
  • Better health and well-being.
  • Increased career satisfaction.
  • Greater work/life balance.
  • Increased self-confidence which studies show can lead to earning higher income.
  • More efficient utilization of management talent.
  • Employees feel valued and appreciated resulting in increased loyalty and improved performance.
  • Creates a spirit of teamwork.
  • Organizations realize greater productivity, a higher level of employee engagement and lower turnover -- which leads to increased revenue and profitability.

Our Core Coaching Philosophy

  • To help our clients discover their own path so they can maximize their potential to achieve success and gain fulfillment both in their careers as well as in their personal lives.
  • To be authentic, honest and non-judgmental and to always maintain our focus on the client’s agenda and the desired outcome that he or she is expecting to realize from the coaching relationship.

Who We Serve

  • Our principal clients are executives, high potential employees, business owners, entrepreneurs and professionals.
  • We work with individuals as well as with work groups and teams.
  • Companies today regardless of which industry they are in, face common challenges when it comes to employee engagement, which is why we will service organizations of any size with no particular industry focus.
  • Although based in South Florida, we can work with clients anywhere in the world.